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Quantitive Services
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Qualitive Services
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Research in Action provides a complete market research service, leveraging our expertise in both qualitative and quantitative research. From our network of preferred partners, we source additional skills from different fields – such as psychologists or psychiatrists - when necessary to add value to our services.
Our range of offerings include:
- Consulting on new and existing research projects
- Project design and Co-ordination
- Analysing Research Results
- Strategic Recommendations
- Workshop research results with clients
Research in Action offers the following quantitative research services, either as part of an integrated project or as stand-alone services:
- Data analysis
- Fieldwork co-ordination
- Co-ordination of data-processing
- Sample and Questionnaire design
Research in Action leverages its expertise in the field to deliver the following qualitative research techniques and activities:
- Moderation of group discussions
- Conducting in-depth interviews
- Co-ordination of all aspects of group discussions
Danie Malan, Managing Director of Research in Action, is one of the most sought after moderators in South Africa. He has natural in-born and intuitive talents which he combines with years’ experience and personal skills to make sure he get to the core to find answers to clients questions.
Focus Groups and Depth interviews are excellent methods to:
- Test new product concepts
- Understand how people use products and services and what it means to them.
- Explore customers’ problems or complaints with a product or service.
- Probe attitudes and their underlying bases.
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P.O. Box 404
North Riding
2162
South Africa
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